The fashion industry is arguably the second most
polluting industry in the world.

4R Footwear
We aim for Cleverstein shoes to achieve 4Rs: Reduce, Regenerate, Repair, Recycle.
    Our design and business model help to Reduce the number of shoes that women need and the amount of pollution these shoes generate. You can fit over 50 looks of shoes in 1 handbag or on 1 closet hanger (the Capsule). We run our operations on renewable energy, we use upcycled virgin waste to manufacture our accessories, as well as biodegradable packaging.
    We help to Regenerate oxygen resources used in our supply chain
    by planting a tree for every pair of shoes we produce. For this, we
    partnered with WeForest organization, who employ women in
    disadvantaged farming communities in Zambia to plant and look
    after tropical trees. Planted in the tropics, the trees collect carbon
    emissions and give out oxygen throughout the entire year.
    We encourage the Repair of shoes half-way through their lives. We
    do it by 1. Educating you about environmentally-friendly care
    options. 2. Helping you to find a suitable shoe cobbler near you. 3.
    Being available for consultations on the best repair options and
    We incentivise the Recycling of the shoes at the end of their
    lifespan. If you think that your shoes can no longer be repaired, or
    you simply need a new pair, we will give you a 10% discount on the
    new pair of Cleversteins in exchange for your old shoes. Our
    partner organisation Soex will either recycle them for fibers or will
    send them to the pre-loved market if deemed still wearable.